How many times have you gone to the dealership to buy a car without knowing the make, model, year or color of what you want? Would you just leave it up to the car salesman/woman? This sounds pretty ridiculous doesn’t it? Yet, this is how...
Simply put, they lost sight of their brand identity in effort to make it modern and "fresh". In 2009, Tropicana removed their tried and true orange with a straw and replaced it with a more modern font read in a vertical direction. Their goal...
I’ll admit, I have been complicit in the retail apocalypse. Since the growing popularity of online shopping, I just don’t find myself going to the department store nearly as much. If I need specific items, I just end up looking on Amazon or Ebay first! It...
Landing Page and Homepage. It's basically the same thing right? Wrong. I’m ashamed to admit, up until a few years ago, I really had no idea what a landing page was! I knew it was growing in popularity but I always dismissed it because I assumed...
You bought your logo, but is it yours? You found a graphic designer and they created an amazing logo for you. You paid what they asked and began to use your logo on all your marketing material, business cards, fliers, website, etc. But when it comes...
It's time to start getting the most out of your fliers! You’ve all seen it, even if you didn’t know it at the time. Someone handed you a flier or one popped up on your newsfeed and something just didn’t look quite right. Either there was...
Gus C. Henderson: The Man, The Legend. This summer I was commissioned by Maria Bryant of Olivia's Performing Arts and Professor Julian Chambliss of Michigan State University to create a historical comic strip about Gus C Henderson. Gus C Henderson's contribution to African American history is extraordinary, but not well known...
Here are 5 simple and free steps to get you there! It’s funny how many times I have this conversation when building a website for a client: “How do I get my site to be on the first page of Google’s search?” I reply, “Oh yes,...
If Your Most Difficult Clients Were Movie Monsters, How Would You Survive? I love my clients. Not just because they pay me for doing what I love, but because of the different relationships I share with each of them. No two experiences are the same. While...
(Comparing 3 Popular Website Builders to Buying a Home) As there are many web builders available, there are 10-times as many articles describing how they are different from each other. I’m not here to try to re-invent the wheel, just offer a different perspective on how...
