Blog
-
Does Barbie own the color pink?
0 CommentsDoes Barbie own the color pink? The latest Barbie movie, based on Mattel’s iconic doll, has been a massive hit; raking in $1...
-
5 Reasons why you need to develop a webcourse in 2023
5 Reasons why you need to develop a webcourse in 2023 It’s 2023. After a tumultuous year with more ups and downs than...
-
A Creative’s Journey to the Olympics & Beyond: Meet Selim Nurudeen
Huge shout out to Jetaun Davis for the opportunity to tell my journey from the 2008 & 2012 Olympics to owning my own graphi...
-
Don’t Start Your Website Without These 5 Things!
5 Things You Need to Have Before You Start Your Website Building a website for your new business can be an intimidating tas...
-
How many Versions of your logo do you need?
Five Versions of your logo that you should always have available! You are starting your business and just had your logo cre...
-
When Should a New Business Invest in Brand Identity?
Is Brand Identity Important to a New or Young Business? I was discussing with a new client the importance of brand identity...
-
Nostalgia vs. Evolution
How do you evolve your brand identity in a changing industry? You are running a successful business when suddenly; your ind...
-
7 Mistakes to avoid with your Brand Identity in 2021
I know, I know… so many people are ready to throw out all of 2020 and get on with 2021. Trust me, I get it! But before you take ...
-
6 Essential File Formats that you Should Know
SCENARIO: Client: My designer sent me all these different formats for my logo and I really don’t know what they mean! Same Cli...
-
If you don’t know these 3 things about your future logo, you’re probably wasting money!
How many times have you gone to the dealership to buy a car without knowing the make, model, year or color of what you want? Would...
-
How did Tropicana lose out on over $30 million in sales in 2009?
Simply put, they lost sight of their brand identity in effort to make it modern and “fresh”. In 2009, Tropicana remove...
-
7 Reasons Why Your E-Commerce Store is Not Successful
I’ll admit, I have been complicit in the retail apocalypse. Since the growing popularity of online shopping, I just don’t find...
-
3 Differences Between a Landing Page and a Website Homepage
Landing Page and Homepage. It’s basically the same thing right? Wrong. I’m ashamed to admit, up until a few years ago, I r...
-
Do You Own Your Logo?
You bought your logo, but is it yours? You found a graphic designer and they created an amazing logo for you. You paid what...
