Brand Identity

What is brand identity?

In the same way that everything about you makes you unique; the same can be said about a brand’s identity. A brand is the image of a business in the eyes of the world. Its brand identity is a collection of all branding elements created by the business in order to portray that image.


Typically, your brand identity begins with a logo. Your logo should encompass everything your business stands for at first glance. When done successfully, your customer will be able to associate it with your service or product. 


There are 5 typical types of logos. Each is used for a different purpose and invoke a different feel.

types of Logos

Wordmark (Text)

Combination Mark (Text and Symbol)

Lettermark (Initials)

Emblem (Text within Symbol)

Brandmark (Symbol or Icon)

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