Five Things Every Flier Should Have
It’s time to start getting the most out of your fliers!
You’ve all seen it, even if you didn’t know it at the time. Someone handed you a flier or one popped up on your newsfeed and something just didn’t look quite right. Either there was too much text stuffed on the page, poor images used or the flier simply didn’t tell you when or where the event was. How does this happen?! Who gave the ok to put this abomination out to public?! Fliers are some of the most effective yet inexpensive ways to promote your business or event. They are a proven method of easily delivering your message in person or digitally. Unfortunately, many graphic designers tend to deliver what the customer asks for rather than making sure all the boxes are checked on what makes a flier effective. Here are 5 easy to remember requirements that will ensure your flier successfully makes its point!
- Call to action: Every flier needs a call to action! You should always ensure that your flier informs the reader: What is it, when it’s happening, where it’s happening and what you want them to do. An effective flier answers these questions clearly and concisely. While I HATE party fliers (who doesn’t), I’ve rarely seen one that violates this rule. Why? Because promoters know that their event’s success hinges on their fliers providing all the necessary information to get people lined up at their door.
- Your Logo/Brand Identity: I won’t go too deep into branding (That’s for another day) but your brand identity should be on display for ALL your promotional materials. Your logo, colors, imagery, etc should be constant in every flier your make. By creating a visually consistent brand identity, you invoke familiarity with your customers. Subconsciously, they will be able to recognize your brand material amidst all the clutter in your industry.
- Eye catching graphics: Do I even need to mention this one? Great graphics are often the first thing that will catch your eye when looking at a flier. If I had a nickel for every time I’ve seen fliers with pixilated or skewed graphics… It literally burns me up because there are so many resources to easily acquire beautiful, eye catching visuals. Remember, first impressions are everything and most of the time they are initiated by your eyes. Choose the right graphics that will grab the attention of your target market and you will already have half the battle won!
- Simple structure: I know that it sounds cliché, but keep it simple stupid! The purpose of a flier is to quickly catch the attention of your target consumer while delivering information as quickly and concisely as possible. Using a simple structure will allow you to accomplish this. A good starting point is for content to be read from left to right with the most important information starting at the top, then working your way down to the more specific details. Another beneficial method is separating info into boxes or borders. Think of your flier as feeding your consumers information. If you feed them too much too fast, they’ll throw everything up (Gross) and your flier becomes a coaster. Do it just right, and they’re sharing your promotion will their friends.
Here is a good example of simple structure and balance! Bravo!
- Legible Text: If there is one thing that drives me crazy about designing fliers, it’s the essay I receive from clients to include in the work. When you are creating the content to place on your flier, make sure that you are only including the most relevant points. Too much data can cause your consumer to get lost and take the TL;DR (Too Long Didn’t Read) I use the term “Legible” in this case because the more text you send, the smaller it will have to be made in order to fit on the page! A good rule of thumb eskişehir escort bayan when it comes to flier content is less is always more. Additionally, be careful with the type of font you use. That graffiti font you love might seem cool to use, but it’s a pain in the eyes to read. I find that sticking to 2 legible fonts (same font/different thickness) or 3 at the most is highly effective in distinguishing your sections while keeping total consistency.
So much text! I don’t even know where to start!
There you have it folks! These are 5 ways that you can have an effective flier. While these are not the only aspects that affect a flier, they are great starting points. So the next time you’re getting a flier created, pay close attention to these points when working with your designer. Your process will go smoother and your designer will like you a whole lot more! If you wish to know more about how to make your print material more effective, or want a flier designed the right way, contact us and we’ll make it happen!
