If you don’t know these 3 things about your future logo, you’re probably wasting money!
How many times have you gone to the dealership to buy a car without knowing the make, model, year or color of what you want? Would you just leave it up to the car salesman/woman? This sounds pretty ridiculous doesn’t it? Yet, this is how many new business owners treat the development of their logo! With the importance of your brand identity to your business, one would think that you would approach this process as meticulously as you would in purchasing a vehicle. With COVID changing the landscape of business, while also birthing many new business owners, I’m giving you 3 things you should know before you hire a designer to create your logo.
Color: Every color has a meaning. It’s important that the color you choose matches the feelings you want to display and also the message you want your brand to send (Neon pink may be your favorite color, but it doesn’t help your brand say “natural foods”). Take the time to understand what each color represents.
Type: There are many different types of logos. I’ve listed them here. These designs help your brand make different statements, like: modern, iconic or elegant. As an example, a brand-mark like Apple, Twitter or Target, are recognized by their image alone without the aid of words or letters. A newer company does not have the brand recognition to pull this off so it would better serve their logo to include their name.
Industry: Many new business owners want something completely original which is understandable. However, it’s important to pay close attention to what trends are appearing in your industry. If you stray too far away, you consumer may not associate your brand with your desired industry. Play it too close too safe, and you will look like every other face in the crowd. The key is balance!
These are 3 things you should know about your logo before you approach any designer! Simply knowing these aspects of your brand will save your designer time and man-hours, which as a result, will save you money!
To help you on your branding journey, I’ve included a free style-sheet template to help you maintain branding consistency! Once you get your logo made, give this to your designer to help you fill it out or if you’re feeling brave, fill it out yourself! It’s easy!