Does Barbie own the color pink? The latest Barbie movie, based on Mattel's iconic doll, has been a massive hit; raking in $155 million in its opening weekend. With "pink fever" taking over, you might be tempted to cash in on the nostalgia wave by releasing...
5 Reasons why you need to develop a webcourse in 2023 It's 2023. After a tumultuous year with more ups and downs than the US economy, your business is still here and kicking. Whether you ran to or limped to the new year, it's time to...
5 Things You Need to Have Before You Start Your Website Building a website for your new business can be an intimidating task, especially when everyone is asking to see the finished product! Unfortunately, this can cause businesses to rush the development and make some glaring...
Five Versions of your logo that you should always have available! You are starting your business and just had your logo created. However, later you realize that the one version sent to you by your designer will not work shirt design, a letterhead or your website!...
Is Brand Identity Important to a New or Young Business? I was discussing with a new client the importance of brand identity especially early on in their business. They basically looked at me like I was speaking another language. Their only concern was that I was...
How do you evolve your brand identity in a changing industry? You are running a successful business when suddenly; your industry pivots in a completely different direction from your established brand. What do you do? Well, if this change is not a trend but a long-term...
I know, I know… so many people are ready to throw out all of 2020 and get on with 2021. Trust me, I get it! But before you take out the trash, ask yourself this, “Is my brand where it needs to be going into...
https://www.youtube.com/watch?v=TZ3TlxvucZg&t=38s...
SCENARIO: Client: My designer sent me all these different formats for my logo and I really don’t know what they mean! Same Client (2 Months later): Hello designer, I’m trying to get my logo printed on some shirts. Could you send it to me in vector format? Designer:...
Simply put, they lost sight of their brand identity in effort to make it modern and "fresh". In 2009, Tropicana removed their tried and true orange with a straw and replaced it with a more modern font read in a vertical direction. Their goal...
