Five Versions of your logo that you should always have available! You are starting your business and just had your logo created. However, later you realize that the one version sent to you by your designer will not work shirt design, a letterhead or your website!...
Is Brand Identity Important to a New or Young Business? I was discussing with a new client the importance of brand identity especially early on in their business. They basically looked at me like I was speaking another language. Their only concern was that I was...
How do you evolve your brand identity in a changing industry? You are running a successful business when suddenly; your industry pivots in a completely different direction from your established brand. What do you do? Well, if this change is not a trend but a long-term...
Simply put, they lost sight of their brand identity in effort to make it modern and "fresh". In 2009, Tropicana removed their tried and true orange with a straw and replaced it with a more modern font read in a vertical direction. Their goal...
It's time to start getting the most out of your fliers! You’ve all seen it, even if you didn’t know it at the time. Someone handed you a flier or one popped up on your newsfeed and something just didn’t look quite right. Either there was...
