How many Versions of your logo do you need?
Five Versions of your logo that you should always have available!
You are starting your business and just had your logo created. However, later you realize that the one version sent to you by your designer will not work shirt design, a letterhead or your website! Now you have to track down that designer or find a new designer to create variations of your logo that you should have had already!
Let’s begin with the question: How many versions of your logo do you need?
The next time you’re getting a logo made, here are Five versions that you should always request from your designer:
- Tall Logo Version. This is your typical logo version. It contains the image at top, followed by the name and maybe a tagline. This is the most complex version of all the variations contains all the aspects of your brand identity. The tall logo may appear on your ads or other promotional pieces that allow the space.
- Wide Logo Version. This version is wider than tall version. By reducing the size of the image, it places its focus on text while placing them to the left of the words. This version, which is perfect for displaying in tight spaces, often appears on letterheads or the header of a website.
- Brandmark Logo Version. This version represents the image only, without the words. It is often used for product placement such as apparel. Think Nike, which utilizes their famous swoosh.
- Favicon Logo Version. This version is even further simplified from the brandmark. It is perfect for displaying in the tap of your web browser next to your domain name. Using this version is a good testament to the professional quality of your online brand identity!
- Single Color Logo Version. This version removes all color from the design and typically appears in a black or white variation. It is typically used on packaging, which may only allow one solid color. Think the smile on your Amazon package. This version is also great for your app icon, which reserves color for the background block rather than for the logo itself.
These are the important variations of your logo you may need! Each are important and serve their own purpose. Remember, it’s better to have them and not need them, than to need them and wish you had requested them in the first place!
If you’re looking to create alternate variations for your logo, we’re offering a free imagination session to discuss how we can help bring them to life!
