Which Website Builder Is Best For Your Business? (Part 1 of 3)
(Comparing 3 Popular Website Builders to Buying a Home)
I’m a web designer and even I was confused. So I know you’re confused too.
What am I talking about? I’m talking about all the many website builders that are thrown at you when it’s time to establish your new business online. There are so many of them! How do you know which to choose? How much will it cost you? How long will it take you to actually build your site?
As there are many website builders available, there are 10-times as many articles describing how they are different from each other. I am not here to try to re-invent the wheel, just offer a different perspective on how to explain these differences in a way anyone could understand.
We’ll focus on three popular choices today: WordPress, Wix and Shopify. All three of these options are credible, reliable platforms in their own right, depending on what you need them for. But how do you know what you need? Here’s where we have some fun…
Imagine that you’re looking for a place to live. WordPress, Wix and Shopify are the building styles that you can choose from. Each has specific model options, costs, maintenance, blah blah blah. Basically, your home is going to look very different depending on which you choose to be your home builder.
- Thousands of theme choices (paid themes and free themes)
- Thousands of Plugins
- Largest web building community
- Easy to switch between themes while maintaining your site info
- Access to all codes for custom changes
- Low payment (You pay for your domain name and hosting plan)
- Plugins are 3rd party, meaning they are created by independent programmers in the WordPress community (This causes some to not function well with others)
- Lack of security
- High learning curve
- Little to no customer service
- Site may be slow depending on your hosting plan
- Hosting must be done via 3rd party like Go daddy or Host Gator
Your WordPress home has Thousands of looks to choose from! Any color you can imagine! You can also add a pool, helicopter landing pad, karate dojo, you name it! If you want to alter the foundation of your home you can do so, but at your own peril; as you could potentially bring your home tumbling down. Another benefit of your WordPress home is that you have relatively low mortgage payments! You pay a yearly fee for the title (domain name) and the plot of land (hosting) it’s on. Another potential problem is your pool, dojo, etc are all built by different architects. This means that they may not fit well together and could compromise the structure of your home. Security can also be a problem, as you are not well protected from the occasional intruder.
Well that’s all for now concerning WordPress! Stay tuned for Part II where I’ll talk about the Wix house!